

There’s a gap between
what you sell
what your customers pay for.
Let’s fill it.
The Gaps is a strategy design studio that helps brandsfigure out the essential aspects of their communication to drive business success.
Where’s
the potential gap?
“What perception to create
for our brand?”
A gap!
We’ll help
you uncover…
…what your customers are genuinely paying for?
“This company truly
gets me!”
…what your customers are genuinely paying for?
Professionally,
we deliver
Brands fall into two categories: those that understand the hidden need their product fulfills and those that assume customers choose the objectively “best solution.”
The former has a strategy that enables them to craft spot-on communication – they stand out as unique and drive preference.
The latter focuses on being “better than others” – they get lost among competitors and depend on random sales.
Until consumers see your brand as unique, price will be their main decision factor.
Figuring out how to be associated uniquely to break free from mediocrity’s hold is a job for brand strategy. It’s all about understanding what motivates customers and then making it easy for them to choose you.

-
+50
delivered projects -
12
external consultants -
110%
commitment!
We rescue brands from mediocrity.
We provide strategic assistance to brands in 4 ways:
Notes from the Path
Leading
Straight to Strategy
The real giants have always been poets, men who jumped from facts into into the realm of imagination and ideas.
Our customers testimonials:
Strategy
should be
an adventure!
Ready to embark
on this journey?
Contact form: