Brand Strategy

We design strategies that
save brands from mediocrity.
We will find out what nudge people to buy and help you align with it.

When you
need us?

1
You want to specify your target audience and what sets your brand apart from competitors.
You want your marketing activities to impact consumer behavior, with your team clearly understanding their focus areas.
2
You want to invest your budget wisely, ensure company growth, and steadily build a love brand.
You can’t afford to speak “to everyone, about everything.” You know that a strong brand is the key to long-term company growth.
Let’s craft a strategy!

How do we define
brand strategy?

Brand strategy
answers the question:
What perception must we establish in our customers’ minds to meet our business goals?

The answer to this question involves 7 components:

  1. 1. Positioning statement
  2. 2. Consumer Insight
  3. 3. Value Proposition
  4. 4. Mission+Vision
  5. 5. Target segment+personas
  6. 6. Brand identity
  7. 7. Creative platform
Our strategies fit on a sheet of paper and provide precise recommendations – easy to understand and communicate to your team and subcontractors.

Based on the brand strategy, we can develop a detailed marketing action plan (e.g., for 12 months) that includes timing, budget, and division of responsibilities.

Who do we
serve?

Our brand and communication strategy services are usually employed by:
Established firms that must redefine themselves due to competitive pressure.
Start-up brands that need to articulate their value proposition.
Companies looking to shift their brand perception.
Management who want to involve their teams in designing the strategy.

What’s our
method?

1

Introduction…

to your brand: viewed by your team and through hands-on involvement (we will test your product or service and find out what your suppliers, partners, and sales think).
2

Uncover…

market opportunities: by conducting a cross-sectional analysis of markets and trends.
3

Understanding…

Of your current and potential clients – through personal interviews, meetings, and close observation.
4

Synthesis…

of all the data – the final strategy will be so clear that you can express it in one sentence (or we’ll refund your money).
5

Planning…

of execution – we stay by your side, passionately guiding you through the next steps.

What challenges
have we worked on?

Global
B2B brand

We organized hybrid strategic workshops with the client’s team from Italy, UK, Germany, Turkey and Poland. Our task was to gather individual experiences from different regions to define key challenges in brand perception and to design a communication strategy. The complete concept, together with a detailed 12-month action plan, became a marketing guide for the CEE countries.

Kubota [fashion]

We identified the brand’s key challenge. Then, we conducted nationwide quantitative research among flip-flop buyers, a series of in-depth interviews with brand fans, as well as participant observation and a focus group… at a New Year’s Eve party! Together with the Board and the team, we designed a “comfort-centric” brand strategy that became a central element in the company’s growth.

Paul Schockemöhle Logistics Poland

We conducted a series of interviews with service buyers from Poland and Germany, in-depth interviews with employees, and workshops with the Board to uncover the uniqueness of the brand. We interviewed a truck driver in his cab just before his two-week trip and spoke with warehouse workers between the shelves of the hall. Combined with an in-depth competitor analysis, we found a unique association, which we transformed into a value proposition and a social media action plan.

MASTERKI.pl [NGO]

To discover how the NGO brand should be repositioned, we conducted strategic workshops with the Masterki team and carried out a series of interviews: with women, men, gynecologists, and ESG experts. Ultimately, we formulated a brand strategy and a guide for interacting with businesses to break free from the limitations of “grant dependency.” This journey allowed us to formulate an insight and brand strategy that carries the Masterki idea to the world.

Our clients testimonials

  • Daniel distinguished himself by his willingness to carefully analyze our needs and the real competitive advantages of our company. He helped us define them and describe them in a clear and transparent way.

    Anna Pstrągowska

    Marketing Manager ASF Premium

  • Thanks to cooperation on brand strategy and communication, we managed to better understand what values are valuable to our customers. It was a great adventure, and thanks to this project we nicely summarized our over 20 years of business activity.

    Damian Szampera

    Member of the Board / GF / CEO Paul Schockemöhle Logistics

  • Daniel, together with our team, identified communication barriers that prevented the company from achieving its goals. Then he proposed a communication strategy that guides everyday work.

    Alina Sztoch

    CEO Kubota

Strategy
should be
an adventure

Ready to embark
on this journey with us?
Contact form

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