Trainings

Master comms strategy
in just 48 hours.
We will take your team through the communication strategy design process – resulting in a campaign prototype!

When you
need us?

1
You want your team to gain expertise in comms strategy design.
You need knowledge – organized, tested, and repeatedly implemented.
2
You need to develop a campaign concept that can be implemented quickly.
You want to learn from the case of your own brand – so that you can put the developed strategy into practice immediately.
LET’S TRAIN YOU.

How do we define
comms strategy?

Comms strategy
answers the question:
How will we change the beliefs and attitudes of consumers that prevent us from achieving our business goals?

During the workshops, we will go through the 7 elements of strategy:

  1. 1. Definition of a business goal
  2. 2. Perceptual barriers
  3. 3. Consumer Insight
  4. 4. Comms tasks
  5. 5. Big idea
  6. 6. A creative idea to achieve a goal
  7. 7. Channels, content, budget and timing of activities
The outcome of our workshops will be a communication strategy – based on real research with your clients, conducted by our team beforehand. In other words, you learn the theory while immediately applying it in a practical way using your own brand as an example!

Who do we
serve?

Our communication strategy design workshops are utilized by:
Medium-size and large companies that want to design their communication on their own.
Brands that want to develop communication in a flash.

What’s our
method?

1

BRIEFING

An introductory meeting determines the course of the process.
2

KICK-OFF

We conduct short interviews with all participants to get to know each other.
3

INTERVIEWS

We conduct a series of interviews with your customers – we get research material for work!
4

WORKSHOPS

2 days of offline/online training – we work in small subgroups (out-of-the box or custom training).
5

CONSULTATIONS

5 additional hours of post-workshop consulting to clarify strategy.

Why these workshops are
the best thing
that will happen this year?

Training,
not slideshow

We are certified trainers who have spent countless hours in training sessions. We know how to engage your team from the first to the last minute. We create a space for open discussion about participants’ experiences and adjust the course of the workshops to their needs and capabilities. And here’s a surprise – we don’t use a single PowerPoint slide. How is that possible?! Reach out, and we’ll reveal our secret.

Working
on real-life data

This workshop combines learning with the actual process of designing a communication strategy. Before the meeting, we conduct qualitative research with a carefully selected sample of your clients. The first day of the workshop is dedicated to analyzing the collected data – this way, you don’t have to wonder how to later apply what you’ve learned to your daily work. We do it right away!

Helping
with team integration

We invite various members of your company to participate in our workshops; people not only from the marketing department, but also from sales, product, service and the board. This gives you a unique opportunity to learn about different perspectives on your brand strategy across the organization, and to build shared ownership and understanding of your marketing activities.

We won’t leave
you alone

After two days of workshops, we will have at least one prototype communication campaign. After the workshops, you will need to refine the idea itself, as well as the timeline, budget and action plan. But do not worry! We will help you with this through additional consultations – 5 hours at your disposal to meet with us and review your work.

Our client testimonials

  • We wanted to build strategic competencies and not always have to rely on external support. Daniel fully met these expectations – in less than 48 hours, we designed two campaigns, one of which we are launching this year! Working with Daniel not only provided us with new skills but also increased our team’s motivation.

    Agnieszka Bulenda

    Expert National Marketing
    at Fronius Solar Energy

Build
your team’s
strategic muscle

Ready to outsmart the competition?
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